Epoxy flooring has been steadily gaining traction across the United States, and the latest Google Trends data makes it clear: interest in epoxy is climbing to record highs.
For coatings professionals, this surge signals a major opportunity to capture new markets, expand service offerings, and position epoxy installations as a premium solution for residential and commercial clients.
A Clear Growth Curve
Looking at search interest over the past five years, epoxy flooring stayed relatively steady until late 2024, when demand began accelerating. By mid-2025, search activity for the term “epoxy flooring” had doubled compared to previous years. For installers, this upward trend is more than just numbers on a chart; it reflects homeowners and businesses actively researching and investing in epoxy floor coatings.
Where Demand Is Heating Up
The data also shows which regions are driving the spike in searches. Washington D.C., Florida, Michigan, Kansas, and Nevada all rank among the top subregions with the strongest interest. For contractors working in or near these areas, marketing epoxy flooring services could bring faster returns. Even if you’re based outside these hotspots, national demand suggests an expanding market where epoxy will become a standard upgrade for garages, basements, and commercial floors.
Why Homeowners Are Searching for Epoxy Flooring
The rising trend lines connect directly to what homeowners value today. Epoxy offers a seamless, durable, and visually striking alternative to bare concrete or tile. Google Trends confirms this with related breakout topics like garage floor epoxy coating and Sherwin-Williams Paint Store, showing that people are actively seeking both DIY kits and professional-grade systems. Homeowners want more than functionality. They want aesthetics, customization, and low-maintenance options.
For installers, this means emphasizing not just durability but also the design flexibility epoxy offers. Metallic finishes, decorative flakes, and safety striping are all part of the conversation, and consumers are hungry for visuals that demonstrate transformation.
Competing Search Interest: What Installers Should Watch
Epoxy flooring isn’t trending in isolation. Rising related queries include “polyaspartic floor coating” and “polyaspartic vs epoxy.” This tells us clients are comparing systems and asking questions about performance, cure times, and UV resistance. As an installer, being prepared with straightforward answers about how epoxy stacks up against polyurea and polyaspartic coatings will help you win more bids. Position epoxy as the cost-effective, proven system while offering upgrades for clients who prioritize ultra-fast curing or UV stability.
Business Opportunities Behind the Numbers
For coatings professionals, the Google Trends spike should be seen as a signal to invest in:
- Targeted Marketing: Run ads and optimize websites around trending terms like “garage epoxy flooring” to capture search traffic while interest is high.
- Upselling Options: As more homeowners discover epoxy, offer decorative finishes, UV-stable topcoats, or hybrid systems to stand out from low-cost competitors.
- Regional Expansion: If you’re in or near top-search states, consider scaling crews or networking with distributors to meet local demand.
The Takeaway for Installers
The climb in epoxy flooring searches isn’t a passing fad. It reflects a cultural shift toward upgrading concrete surfaces with coatings that combine performance and style. For installers, this is the time to sharpen skills, expand marketing reach, and align your business with what consumers are already searching for. Epoxy flooring is on the rise, and the professionals who act now will be best positioned to capture the surge in demand across the United States and beyond.
Frequently Asked Questions
Because homeowners want durable, stylish, and low-maintenance garage and basement floors, epoxy has surged in popularity.
D.C., Florida, Michigan, Kansas, and Nevada rank highest in epoxy flooring interest.
Home improvement trends, garage upgrades, and demand for decorative finishes are fueling growth.
Yes, related searches show increased interest in polyaspartic vs epoxy and other coating alternatives.
By targeting high-demand regions, showcasing decorative options, and positioning epoxy as the best value system.
